2014-03-03 Pressrelease: PUMA, Herzogenaurach, Germany. Tipsa en vän
Ahead of Chile’s friendly game against Germany this week, PUMA has launched the new official Chile home and away playing kits for the 2014 FIFA World Cup. The team will wear the new kit on pitch this Wednesday when they play against Germany in Munich.
The new kits feature PUMA’s new football apparel innovation PWR ACTV, a first-to-market use of both athletic taping and compression within the apparel. The ACTV tape is strategically placed within the garment to provide micro-massages on the skin, working with the human body to help maximise performance and provide players with a faster, more effective energy supply to the active muscles. This combined with the underarm mesh inserts for increased breathability and freedom of movement, will help Chile have a competitive advantage at this year’s World Cup. The design of the home shirt pays homage to Chilean patriotism through design features including “Puro, Chile, es tu cielo azulado” (the first line of Chile’s national anthem) being printed on the inside of the neck and the Chilean national flag that is printed on the nape of the shirt. The design of the collar is inspired from Chilean heritage football shirts. |