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2013-07-25 Pressrelease: Shakira named new global ambassador for ORAL-B 3D White

Shakira named new global ambassador for ORAL-B 3D White

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ORAL-B 3D White Embarks on First-Ever Celebrity Global Partnership

CINCINNATI, OH– 23rd July 2013: Oral-B 3D White announces its first ever global partnership with multi-platinum artist and two time GRAMMY award-winning star, Shakira. The brand, known for creating whiter, brighter smiles around the world, identified Shakira as someone who truly celebrates a woman’s everyday multi-dimensional brilliance; reflected through the dazzle of her smile.

“We are excited to announce Shakira as the exclusive global spokesperson for Oral-B 3D White " said Stephen Squire, Global Marketing Director, Oral Care. “As an award-winning recording artist, star of NBC’s The Voice, philanthropist, beauty icon and mother, Shakira embodies the true spirit of the multi-dimensional woman, and always does it all with a brilliant smile on her face. We are thrilled to have a beautiful, strong woman of Shakira’s caliber to represent the brand.”

As the global brand ambassador, Shakira will help launch the latest additions to the Oral-B 3D White collection of award-winning products, appearing in the brand’s print and television advertising, public relations efforts and online properties. The campaign will kick-off, globally, in the fall of 2013.

“I am excited to be working with Oral-B 3D White as a Global Ambassador — I have always felt that a smile is one of our most important assets in life,” says Shakira. “They are an iconic brand and I know they will be a great partner, including the work we will be doing together to support children in Colombia through my Barefoot Foundation."